Volume-5 – IML Store https://iml.esm.wdev.rochester.edu/store Institute for Music Leadership Store Wed, 21 May 2025 04:22:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://iml.esm.wdev.rochester.edu/store/wp-content/uploads/sites/18/2025/10/favicon.svg Volume-5 – IML Store https://iml.esm.wdev.rochester.edu/store 32 32 Succession Planning at Art of Élan https://iml.esm.wdev.rochester.edu/store/product/succession-planning-at-art-of-elan/ Mon, 06 May 2019 18:22:10 +0000 https://iml.esm.wdev.rochester.edu/woocomtest1/?post_type=product&p=128 In 2007, violinist Kate Hatmaker and flutist Demarre McGill founded Art of Élan, a presenter of chamber music concerts for the San Diego metropolitan area. The group offers art music performances of a wide variety in venues outside of the traditional concert hall. Since the inception of Art of Élan, Hatmaker has sought the right balance of personnel across the organization. In 2017, she was introduced to the idea of succession planning through a coaching program for local leaders guided by current or former CEOs of not-for-profits. Her eyes were opened to understanding the roles people played in her organization, as well as to considering long-term plans for Art of Élan. The case reveals the draft of a strategic plan, which includes attention to future staffing and financial goals for the organization. With the loss of Art of Élan’s director of community engagement, Hatmaker took up this role, in addition to her position as executive director and artistic director. At the same time, she is interested to see if or how Art of Élan could survive without her full attention to these areas.

Author: Michael Anderson
Published: Volume 5, Fall 2018
Details: PDF Download – 9 pages plus Appendices
ISSN: 2475-4994

Teacher’s Instructions and Notes

Never utilized a case study before? Each study has the option of coming with teaching instructions on how to use the case study and specific discussion notes to help direct the classroom conversation.

Click here to view a sample and/or purchase Teacher’s Notes.

]]> Name Calling: The Rebranding of Artis—Naples (with Teacher Notes and Instructions) https://iml.esm.wdev.rochester.edu/store/product/name-calling-the-rebranding-of-artis-naples-with-teacher-notes-and-instructions/ Sun, 13 Jan 2019 04:29:12 +0000 https://iml.esm.wdev.rochester.edu/woocomtest1/?post_type=product&p=139 Artis—Naples is an interdisciplinary arts center in Southwest Florida, home to the Naples Philharmonic and The Baker Museum, which features modern and contemporary works of art. The institution was known as the Philharmonic Center for the Arts (or “The Phil”) until 2013, when the name was changed to Artis—Naples after an extensive brand audit. This case reviews the conditions that led to the rebranding; the audit and selection process for the new name; promotional activity around Artis—Naples; and an unexpected wave of public dissent, including objections by the founder and former CEO. The reader is asked to develop a response to patrons of the arts center in light of the criticism.

Author: Michael Anderson
Published: Volume 5, Fall 2018
Details: PDF Download – 9 pages plus Appendices
ISSN: 2475-4994

]]> Succession Planning at Art of Élan (with Teacher Notes and Instructions) https://iml.esm.wdev.rochester.edu/store/product/succession-planning-at-art-of-elan-with-teacher-notes-and-instructions/ Sun, 13 Jan 2019 04:29:09 +0000 https://iml.esm.wdev.rochester.edu/woocomtest1/?post_type=product&p=138 In 2007, violinist Kate Hatmaker and flutist Demarre McGill founded Art of Élan, a presenter of chamber music concerts for the San Diego metropolitan area. The group offers art music performances of a wide variety in venues outside of the traditional concert hall. Since the inception of Art of Élan, Hatmaker has sought the right balance of personnel across the organization. In 2017, she was introduced to the idea of succession planning through a coaching program for local leaders guided by current or former CEOs of not-for-profits. Her eyes were opened to understanding the roles people played in her organization, as well as to considering long-term plans for Art of Élan. The case reveals the draft of a strategic plan, which includes attention to future staffing and financial goals for the organization. With the loss of Art of Élan’s director of community engagement, Hatmaker took up this role, in addition to her position as executive director and artistic director. At the same time, she is interested to see if or how Art of Élan could survive without her full attention to these areas.

Author: Michael Anderson
Published: Volume 5, Fall 2018
Details: PDF Download – 9 pages plus Appendices
ISSN: 2475-4994

]]> Small Town, Big Prize: Building the Audience for the MostArts Festival (with Teacher Notes and Instructions) https://iml.esm.wdev.rochester.edu/store/product/small-town-big-prize-building-the-audience-for-the-mostarts-festival-with-teacher-notes-and-instructions/ Sun, 13 Jan 2019 04:28:50 +0000 https://iml.esm.wdev.rochester.edu/woocomtest1/?post_type=product&p=137 The MostArts festival is an annual piano competition in the small town of Alfred, New York. The festival awards a $10,000 grand prize in its Young Pianist Competition, the centerpiece of the week’s events. In addition to its student competitors, MostArts hosts professional pianists, who perform, adjudicate, and lead master classes. The case not only reveals the festival’s close ties to the community but also its distinctive programming, which extends beyond musical events to broader arts education offerings. Growing attendance for MostArts is a major priority for the festival’s founder and director, Lisa Lantz. The case challenges the reader to develop a marketing plan for Lantz in order to build the festival audience.

Author: Benjamin Johns
Published: Volume 5, Fall 2018
Details: PDF Download – 8 pages plus Appendices
ISSN: 2475-4994

]]> soundSCAPE (with Teacher Notes and Instructions) https://iml.esm.wdev.rochester.edu/store/product/soundscape-with-teacher-notes-and-instructions/ Sun, 13 Jan 2019 04:28:31 +0000 https://iml.esm.wdev.rochester.edu/woocomtest1/?post_type=product&p=136 Established in 2005, soundSCAPE is an annual contemporary art music festival, which has been hosted at various locations in Italy. With over fifty composers and performers enrolled each summer, soundSCAPE provides a special experience for amateurs and young professionals that emphasizes collaboration and the artistic process. Launched single-handedly by pianist Nathanael May, the festival has grown substantially and has undergone changes to its organizational structure. This case examines some of the major institutional
hurdles for the soundSCAPE festival, including its relocations, incorporation, and changes in leadership. The values of collaboration and inclusivity are identified as key competitive advantages for soundSCAPE.
The case concludes by asking the reader to create diversity initiatives for the festival in light of these competitive advantages.

Author: Kevin Holzman
Published: Volume 5, Fall 2018
Details: PDF Download – 10 pages plus Appendices
ISSN: 2475-4994

]]> Astral Artists: Preparing Tomorrow’s Musicians (with Teacher Notes and Instructions) https://iml.esm.wdev.rochester.edu/store/product/astral-artists-preparing-tomorrows-musicians-with-teacher-notes-and-instructions/ Sun, 13 Jan 2019 04:28:27 +0000 https://iml.esm.wdev.rochester.edu/woocomtest1/?post_type=product&p=135 Astral Artists is a Philadelphia-based organization that mentors classical musicians early in their performing careers. Situated in an increasingly competitive environment for the arts, Astral is currently working to develop new audiences while training artists to succeed in today’s market. In 2017, the organization launched a new series that pairs live music with specially curated dining experiences. The staff is now looking for additional ways to diversify its programming and reach new demographics, all while giving artists valuable performing and learning opportunities. This case asks readers to brainstorm nontraditional events that Astral could design for its artists. Through this process, students must consider marketing strategies and logistics as they craft programs to engage new audiences.

Author: Myles Boothroyd
Published: Volume 5, Fall 2018
Details: PDF Download – 10 pages plus Appendices
ISSN: 2475-4994

]]> soundSCAPE https://iml.esm.wdev.rochester.edu/store/product/soundscape/ Sun, 13 Jan 2019 03:59:50 +0000 https://iml.esm.wdev.rochester.edu/woocomtest1/?post_type=product&p=124 Established in 2005, soundSCAPE is an annual contemporary art music festival, which has been hosted at various locations in Italy. With over fifty composers and performers enrolled each summer, soundSCAPE provides a special experience for amateurs and young professionals that emphasizes collaboration and the artistic process. Launched single-handedly by pianist Nathanael May, the festival has grown substantially and has undergone changes to its organizational structure. This case examines some of the major institutional
hurdles for the soundSCAPE festival, including its relocations, incorporation, and changes in leadership. The values of collaboration and inclusivity are identified as key competitive advantages for soundSCAPE.
The case concludes by asking the reader to create diversity initiatives for the festival in light of these competitive advantages.

Author: Kevin Holzman
Published: Volume 5, Fall 2018
Details: PDF Download – 10 pages plus Appendices
ISSN: 2475-4994

Teacher’s Instructions and Notes

Never utilized a case study before? Each study has the option of coming with teaching instructions on how to use the case study and specific discussion notes to help direct the classroom conversation.

Click here to view a sample and/or purchase Teacher’s Notes.

]]> Astral Artists: Preparing Tomorrow’s Musicians https://iml.esm.wdev.rochester.edu/store/product/astral-artists-preparing-tomorrows-musicians/ Sun, 13 Jan 2019 03:59:50 +0000 https://iml.esm.wdev.rochester.edu/woocomtest1/?post_type=product&p=125 Astral Artists is a Philadelphia-based organization that mentors classical musicians early in their performing careers. Situated in an increasingly competitive environment for the arts, Astral is currently working to develop new audiences while training artists to succeed in today’s market. In 2017, the organization launched a new series that pairs live music with specially curated dining experiences. The staff is now looking for additional ways to diversify its programming and reach new demographics, all while giving artists valuable performing and learning opportunities. This case asks readers to brainstorm nontraditional events that Astral could design for its artists. Through this process, students must consider marketing strategies and logistics as they craft programs to engage new audiences.

Author: Myles Boothroyd
Published: Volume 5, Fall 2018
Details: PDF Download – 10 pages plus Appendices
ISSN: 2475-4994

Teacher’s Instructions and Notes

Never utilized a case study before? Each study has the option of coming with teaching instructions on how to use the case study and specific discussion notes to help direct the classroom conversation.

Click here to view a sample and/or purchase Teacher’s Notes.

]]> Small Town, Big Prize: Building the Audience for the MostArts Festival https://iml.esm.wdev.rochester.edu/store/product/small-town-big-prize-building-the-audience-for-the-mostarts-festival/ Sun, 13 Jan 2019 03:59:49 +0000 https://iml.esm.wdev.rochester.edu/woocomtest1/?post_type=product&p=126 The MostArts festival is an annual piano competition in the small town of Alfred, New York. The festival awards a $10,000 grand prize in its Young Pianist Competition, the centerpiece of the week’s events. In addition to its student competitors, MostArts hosts professional pianists, who perform, adjudicate, and lead master classes. The case not only reveals the festival’s close ties to the community but also its distinctive programming, which extends beyond musical events to broader arts education offerings. Growing attendance for MostArts is a major priority for the festival’s founder and director, Lisa Lantz. The case challenges the reader to develop a marketing plan for Lantz in order to build the festival audience.

Author: Benjamin Johns
Published: Volume 5, Fall 2018
Details: PDF Download – 8 pages plus Appendices
ISSN: 2475-4994

Teacher’s Instructions and Notes

Never utilized a case study before? Each study has the option of coming with teaching instructions on how to use the case study and specific discussion notes to help direct the classroom conversation.

Click here to view a sample and/or purchase Teacher’s Notes.

]]> Name Calling: The Rebranding of Artis—Naples https://iml.esm.wdev.rochester.edu/store/product/name-calling-the-rebranding-of-artis-naples/ Sun, 13 Jan 2019 03:58:38 +0000 https://iml.esm.wdev.rochester.edu/woocomtest1/?post_type=product&p=127 Artis—Naples is an interdisciplinary arts center in Southwest Florida, home to the Naples Philharmonic and The Baker Museum, which features modern and contemporary works of art. The institution was known as the Philharmonic Center for the Arts (or “The Phil”) until 2013, when the name was changed to Artis—Naples after an extensive brand audit. This case reviews the conditions that led to the rebranding; the audit and selection process for the new name; promotional activity around Artis—Naples; and an unexpected wave of public dissent, including objections by the founder and former CEO. The reader is asked to develop a response to patrons of the arts center in light of the criticism.

Author: Michael Anderson
Published: Volume 5, Fall 2018
Details: PDF Download – 9 pages plus Appendices
ISSN: 2475-4994

Teacher’s Instructions and Notes

Never utilized a case study before? Each study has the option of coming with teaching instructions on how to use the case study and specific discussion notes to help direct the classroom conversation.

Click here to view a sample and/or purchase Teacher’s Notes.

]]>